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Auteur Lola Harmand |
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mémoireIn a society where worries about sustainable development are becoming prominent, it's interesting to examine the activities taken by major luxury houses, as well as consumer motivations and reactions. This study surveys scholarly literature o[...]Harmand, L. (2022). Luxury fashion industry & Sustainable development: alliance or dissonance ? : An analysis of the strategies put in place by the big houses and how they can convince the consumers. https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Harmand-Lola-2022.pdf