mémoire

The use of sports sponsorship to revitalize the brand image of companies. The case of Pierre & Vacances, the French leader of tourism residences

Antoine Chéruel | Excelia Group | 2022

The main objective of this thesis is to understand the relationship between the sports world and companies and to analyze the impact of sports marketing on brand image. Consumers are paying more and more attention to the brand image of companies[...]

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Chéruel, A. (2022). The use of sports sponsorship to revitalize the brand image of companies. The case of Pierre & Vacances, the French leader of tourism residences. https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Cheruel-Antoine-2022.pdf

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