
Détail de l'auteur
Auteur Morgane Françot |
Documents disponibles écrits par cet auteur (1)

mémoireNowadays, competition is increasing between cities, their challenge is to be more attractive and promote tourism. So, as companies do for brands, destination need to build a strong brand image to differentiate from other destinations and reinf[...]Françot, M. (2021). The influence of Mega sport events on host destination attachment and brand image : The case of Tour de France step in Charente maritime. https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Francot-Morgane-2021.pdf