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Marketing strategy and competitive positioning

Graham J. Hooley Brigitte Nicoulaud John M. Rudd Nick Lee | Harlow : Pearson | 2020 Seventh edition

Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioni[...]

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• XL Library La Rochelle

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Hooley, G.J.., Nicoulaud, B., Rudd, J.M.., Lee, N. (2020). Marketing strategy and competitive positioning. (Seventh edition). Harlow : Pearson.

De retour le 06/11/2023