mémoire

Brand and Social Movements : Impact of Consumers Behaviors

Camille Savriacouty | Excelia Group | 2021

I decided for my paper to concentrate my research on marketing from a social perspective. My research aims to find correlation in marketing practice between branding, consumer behavior, and social movement. Some of the key questions I will t[...]

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Savriacouty, C. (2021). Brand and Social Movements : Impact of Consumers Behaviors. https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Savriacouty-Camille-2021.pdf

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