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Services marketing management : A strategic perspective

Hans Kasper Piet van Helsdingen Mark Gabbott | Hoboken, N.J. : John Wiley & Sons | 2006 2e édition

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the stu[...]

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Kasper, H., Helsdingen, P.v., Gabbott, M. (2006, Janvier). Services marketing management : A strategic perspective. http://www.loc.gov/catdir/toc/ecip064/2005034528.html

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