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Strategic marketing

David W. Cravens Nigel Piercy | New York : McGraw-Hill | 2009 ninth edition

Strategic Marketing examines marketing stratey using a combinaison of concepts, applicatiopn processes, and cases to develop managers' and professionals' ability to make decisions and apply them to business situations. By reading this book, the [...]

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Cravens, D.W.., Piercy, N. (2009). Strategic marketing. (ninth edition). New : McGraw-Hill.

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Stategic marketing

David W. Cravens Nigel Piercy | New York : McGraw-Hill Irwin | 2006 Eighth édition

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Cravens, D.W.., Piercy, N. (2006). Stategic marketing. (Eighth édition). New : McGraw-Hill Irwin.

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Strategic marketing

David W. Cravens Nigel Piercy | Boston : McGraw-Hill Irwin | 2003 7e édition

Part I - Market-Driven Strategy Part II - Situation Analysis Part III - Designing Market-Driven Strategies Part IV - Market-Focused Program Development Part V - Implementing and Managing Market-Driven Strategies Part VI - Comprehensive Cases

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Cravens, D.W.., Piercy, N. (2003). Strategic marketing. (7e édition). Boston : McGraw-Hill Irwin.

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Strategic Marketing Management : Cases

David W. Cravens Victoria L. Crittenden | McGraw- Hill | 2002 7th edition

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a ma[...]

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Cravens, D.W.., Crittenden, V.L.., Lamb jr., C.W.. (2002). Strategic Marketing Management : Cases. (7th edition). [S.l.] : McGraw- Hill.

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