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Marketing graffiti : The view from the street

Michael Saren | Oxford : Butterworths | 2006

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, [...]

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• XL Library La Rochelle

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Saren, M. (2006). Marketing graffiti : The view from the street. Oxford : Butterworths.

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