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Author Christina Calvo Porral

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Principles of marketing
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Principles of marketing

Christina Calvo Porral John L. Stanton | Pozuelo de Alarcon : ESIC | 2017 4 ème édition
Marketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers[...]
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Calvo porral, C., Stanton, J.L.. (2017). Principles of marketing. (4 ème édition). Pozuelo de : ESIC.
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