Author Christina Calvo Porral
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BookMarketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers[...]
- XL Library La RochelleCalvo porral, C., Stanton, J.L.. (2017). Principles of marketing. (4 ème édition). Pozuelo de : ESIC.