
Author details
Author Christina Calvo Porral |
Available item(s) by this author (1)

BookMarketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers[...]
- XL Library La Rochelle
Calvo porral, C., Stanton, J.L.. (2017). Principles of marketing. (4 ème édition). Pozuelo de : ESIC.