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Author Philippe Robert-Demontrond

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Marketing et développement durable
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Marketing et développement durable : Du distributeur au consommateur

Laure Lavorata Patricia Gurviez Philippe Robert-Demontrond Marie-France Vernier | Paris : Economica | 2016
Comment intégrer le développement durable en marketing ? Quels sont les pratiques et les discours des distributeurs alimentaires sur ce thème ? Quelles sont leurs stratégies et comment les consommateurs les perçoivent-ils ? Comment mesurer les[...]
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Lavorata, L., Gurviez, P., Robert-demontrond, P., Vernier, M.F. (2016). Marketing et développement durable : Du distributeur au consommateur. Paris : Economica.
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