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Auteur Gerardo Serio |
Documents disponibles écrits par cet auteur (1)

cas pédagogiqueThis case study presents the development of the company Geox from its birth in the 1990s until 2010. The case gives particular attention to the competitive advantage and differentiation of Geox compared with its competitors. Aspects relating to[...]Colovic, A., Serio, G. (2012). GEOX : The breathing shoe out to conquer the world. http://www.ccmp.fr/collection-ccmp/cas-geox-the-breathing-shoe-out-to-conquer-the-world