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Author Ana Colovic

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GEOX : The breathing shoe out to conquer the world
Report

GEOX : The breathing shoe out to conquer the world

Ana Colovic Gerardo Serio | Paris : Centrale de Cas et Médias Pédagogiques | 2012
This case study presents the development of the company Geox from its birth in the 1990s until 2010. The case gives particular attention to the competitive advantage and differentiation of Geox compared with its competitors. Aspects relating to[...]
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Colovic, A., Serio, G. (2012). GEOX : The breathing shoe out to conquer the world. http://www.ccmp.fr/collection-ccmp/cas-geox-the-breathing-shoe-out-to-conquer-the-world
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