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China's super consumers : what 1 billion customers want and how to sell it to them /

Savio Chan Michael Zakkour | J. Wiley

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the ear[...]

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Chan, S., Zakkour, M. China's super consumers : what 1 billion customers want and how to sell it to them /. [S.l.] : J. Wiley.

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