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R for marketing research and analytics

Chris Chapman Elea MC DONNELL FEIT | New York : Springer | 2015

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of [...]

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• XL Library La Rochelle

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Chapman, C., Mc donnell feit, E. (2015). R for marketing research and analytics. New : Springer.

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