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Marketing in the Tourism Industry : The Promotion of Destination Regions

Brian Goodall Gregory Ashworth | London, England : Routledge | 201

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. Bu[...]

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• XL Library La Rochelle

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Goodall, B., Ashworth, G. (1999). Marketing in the Tourism Industry : The Promotion of Destination Regions. London, : Routledge.

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