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Marketing : real people, real decisions /

Michael R. Solomon Greg W. Marshall Elnora W. Stuart Bradley Barnes | Pearson | 2013 2nd European ed.

Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world’s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the fir[...]

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Solomon, M.R.., Marshall, G.W.., Stuart, E.W.., Barnes, B. (2013). Marketing : real people, real decisions /. (2nd European ed.). [S.l.] : Pearson.

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