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Customer relationship management : Concept, Strategy, and tools

V. Kumar Werner Reinartz | Paris : Pearson | 2012 second edition

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlyi[...]

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• XL Library La Rochelle

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Kumar, V.., Reinartz, W. (2012). Customer relationship management : Concept, Strategy, and tools. http://www.relation-client.pearson.fr

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Customer relationship management : a databased approach

V. Kumar Werner J. Reinartz | Hoboken (N. J.) : J. Wiley & Sons | 2006

All too often, today’s companies focus on the technology of Customer Relationship Management (CRM), and lose sight of its primary goal––profitability. Offering a much-needed customer focus for the field, Kumar and Reinartz emphasize the strate[...]

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• XL Library Orléans

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Kumar, V.., Reinartz, W.J.. (2006). Customer relationship management : a databased approach. Hoboken : J. Wiley & Sons.

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