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Connect : how to use data and experience marketing to create lifetime customers

Lars Birkholm Petersen | Hoboken, N.J. : John Wiley & Sons | 2014

onnect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brand[...]

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Petersen, L.B. (2014). Connect : how to use data and experience marketing to create lifetime customers. Hoboken, : John Wiley & Sons.

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