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Aligning strategy and Sales : The choices, systems, and behaviors that drive effective selling

Frank V. Cespedes | Boston : Harvard Business Review Press | 2014

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can unders[...]

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Cespedes, F.V.. (2014). Aligning strategy and Sales : The choices, systems, and behaviors that drive effective selling. Boston : Harvard Business Review Press.

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