Author Dwayne D. Gremler
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BookAlan M. Wilson Valérie A. Zeithaml Marie Jo Bitner Dwayne D. Gremler | Mac Graw-Hill | 2012 2nd European ed. /Previous ed.: 2008. Formerly CIP.
- XL Library La RochelleWilson, A.M.., Zeithaml, V.A.., Bitner, M.J., Gremler, D.D.. (2012). Services marketing : integrating customer focus across the firm. (2nd European ed. /). [S.l.] : Mac Graw-Hill.