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Services marketing : integrating customer focus across the firm

Alan M. Wilson Valérie A. Zeithaml Mary Jo Bitner Dwayne D. Gremler | Mac Graw-Hill | 2012 2nd European ed. /

Previous ed.: 2008. Formerly CIP.

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Wilson, A.M.., Zeithaml, V.A.., Bitner, M.J., Gremler, D.D.. (2012). Services marketing : integrating customer focus across the firm. (2nd European ed. /). [S.l.] : Mac Graw-Hill.

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