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Principles of marketing : a value-based approach /

Ayzntunji Gbadamosi Ian K. Bathgate Sonny Nwanko | New York : Palgrave Macmillan | 2013

Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and tech[...]

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Gbadamosi, A., Bathgate, I.K.., Nwanko, S. (2013). Principles of marketing : a value-based approach /. New : Palgrave Macmillan.

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