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Sales force management : Leadership, innovation, technology

Mark W. Johnston Greg W. Marshall | New York : Routledge | 2013 11th ed.

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook i[...]

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Johnston, M.W.., Marshall, G.W.. (2013). Sales force management : Leadership, innovation, technology. (11th ed.). New : Routledge.

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