Author Stanley F. Slater
Available item(s) by this author (1)
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BookHigh-tech products and services are introduced in turbulent, chaotic environments, where the odds of success are often difficult to ascertain at best, and stacked against success at worst. In this complicated environment, thriving in the high-te[...]
- XL Library La RochelleMohr, J.J.., Sengupta, S., Slater, S.F.. (2010). Marketing of high-technology products and innovations. (3rd ed.). Upper saddle : Pearson.