• Go to language change
  • Go to language change
  • Go to main page content
  • Go to menu
  • Go to search form
  • Go to footer
PMB Services
  • A-
  • A
  • A+
Book a box
Connect
Faculty
Advanced search Help

Login



Forgotten password?
  • Home
  • Online resources
    • Arte Campus
    • Cairn
    • eBook Collection
    • Ebsco BSU
    • Ebsco Discovery Service - EDS
    • EBSCO Sustainability
    • Emerald
    • Europresse
    • Google Scholar
    • Pearson - Vital Source
    • Publication Finder
    • ScholarVox
    • Statista
    • Xerfi 7000
  • Training
    • Cite sources and write a bibliography
    • Plagiarism
  • Faculty
  • Our campuses
    • La Rochelle
    • Tours
    • Paris
    • Orléans
  • Our services
    • Borrow a book
    • Make a reservation
    • Extend a loan
    • Customise your home page
  • Thematic selections
  • Contact
  • Home
  • Our campuses
    • La Rochelle
    • Tours
    • Paris
    • Orléans
  • Online resources
    • Arte Campus
    • Cairn
    • eBook Collection
    • Ebsco BSU
    • Ebsco Discovery Service - EDS
    • EBSCO Sustainability
    • Emerald
    • Europresse
    • Google Scholar
    • Pearson - Vital Source
    • Publication Finder
    • ScholarVox
    • Statista
    • Xerfi 7000
  • Our services
    • Borrow a book
    • Make a reservation
    • Extend a loan
    • Customise your home page
  • Training
    • Cite sources and write a bibliography
    • Plagiarism
  • Thematic selections
    • Bachelor Business
    • Environment - CSR
    • Marketing
    • XL Blue Walk
    • Property
    • Digital Communication School
    • Tourism
    • Digital transformation
    • Entrepreneurship
    • Personal development
    • Learning through images
    • Society
    • Geopolitics
  • Faculty
  • Contact

Opening hours

  • La Rochelle

    9am-8pm
    9am-8pm
    9am-8pm
    9am-8pm
    9am-8pm
    9am-12:30pm/1:30pm-5pm
    Closed

  • Tours

    1.30pm-6pm
    9am-12:30pm/1:30pm-5pm
    9am-12:30pm/1:30pm-5pm
    9am-12:30pm/1:30pm-5pm
    9am-1.30pm
    Closed
    Closed

  • Paris

    9am-5pm
    9am-5pm
    9am-5pm
    9am-5pm
    9am-5pm
    Closed
    Closed

  • Orléans

    9am-5pm
    9am-5pm
    9am-5pm
    9am-5pm
    9am-5pm
    Closed
    Closed
  1. Home
  2. Back
Home

Author details

Author Stanley F. Slater

Available item(s) by this author (1)

   Sort available Add the result to your favourites   Make a suggestion
  Refine your search
Marketing of high-technology products and innovations
Book

Marketing of high-technology products and innovations

Jakki J. Mohr Sanjit Sengupta Stanley F. Slater | Upper saddle river : Pearson | 2010 3rd ed.
High-tech products and services are introduced in turbulent, chaotic environments, where the odds of success are often difficult to ascertain at best, and stacked against success at worst. In this complicated environment, thriving in the high-te[...]
More information...
  • XL Library La Rochelle
Add to the favourites Add to the favourites
Mohr, J.J.., Sengupta, S., Slater, S.F.. (2010). Marketing of high-technology products and innovations. (3rd ed.). Upper saddle : Pearson.
Available
first page previous page 1 next page last page (1 - 1 / 1) Per page : 25 50 100 200
  • Terms of use
  • Catalogue
  • PMB Services
  • Plan du site