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Innovation management and new product development

Paul Trott | Prentice Hall | 2011 5è éd.

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economi[...]

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Trott, P. (2011). Innovation management and new product development. (5è éd.). [S.l.] : Prentice Hall.

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